How Do You Know Which
Course [or Product] Idea to Choose?

[The Secret to using the asset you already have to generate & convert high-ticket clients on demand]
Caution 🔌: An idea should have every attribute listed here. If it is missing even one of these, then you need to either change your idea or choose something else entirely.

Do you like to do it? If you don't, then you probably won't make a great product from this topic. If you do like it, then you're going to enjoy creating the product and that's going to make your product creation 10 X easier than if you don't like the topic.

Are you good at doing it? If you are, then you're going to be able to convey great info to your ideal clients because you know what you're talking about.

Is it something that's difficult for others? In other words, you don't want to create a product on how to place one foot in front of the other, since the vast majority of people have been experts on walking since age 18 months or 4😊. However, if you're good at rebuilding classic engines, you've got skills to teach that most people don't possess.

Is someone already making money doing this? The odds are exceedingly slim that you've discovered the one thing no one else is selling that WILL sell. When you've got an idea that meets the first 3 criteria, check and see if others are also making money doing or teaching something similar. If they are, you've likely got a great idea.
NewsFlash ⛈️ : Learn from those who already have the pins & needles on their backs.

Bonus Trivia Capsule to a successful course
Is your idea something your Ideal Client can implement QUICKLY?
If you're looking to create a course to sell online, you're not writing the greatest novel of all time or creating the encyclopedia to your chosen niche. Instead, you want something that goes from idea to implementation quickly, without a ton of expense or time involved. Why? Because you don't want to invest a year of your time just to find out your idea wasn't very good, or to discover your idea is now obsolete. Money loves speed and immediate action 💸.

Remember: The faster you can get your course [or product] to the market, the more enthusiastic you can remain throughout the entire creation process. Conversely, the longer the process drags out, the harder it will become to finish.  

How Do You Know If Your Idea Will Work 🤔?

RESEARCH: You can scan groups or even forums, you can do surveys, you can call clients directly to get their opinions.
💡 Moments:  Yes, all the above are very important BUT the real test and sure way to know for a fact if your idea will work or not, is to try it.

You can, however, do some preliminary research to give you an indication of whether or not you've got a winner. An example would be:
•    Go to Amazon and see if there are books/cd's/videos with similar topics as your info product. Are they selling?
•    Check places like JVZoo, Clickbank, Ebay and Google [trends, search] and see if you can find similar products. In other words, research the competition and observe both what they're doing and how well they're doing. Use the tools like the Google keyword tool or Ubersuggest or similar tools to find out how many people are searching for your topic and how strong or weak the competition is.
•    Want to be slick? You can use Alexa to check up on your future competitor's traffic – if their site is a ghost town, keep looking for one that's getting traffic so you can get confirmation that a course like yours is actually selling..

Warning ⚠️: Spending a great deal of time analyzing your research is going to create something we call the paralysis of analysis. Do your research and then make a decision on whether or not you will move forward on your course topic. PLEASE- Do not get caught in the quagmire of indecision that leads to doing absolutely nothing [like the good ol’ man who evolved from the cave after 80 yrs of researching and creating a course topic 👴]

How Do You Actually Test Your Course Idea? 💭

The Genius Route #1 ✌️:
•    If you want to test the waters, create a rough version of your course product. [I like to call this the MVO..aka The Minimum Viable Offer]. This is the one before you've polished everything, added in the bonuses and so forth. It's a quickie course offer that you put together as fast as possible simply to test and see if there is a market for your refined course product.
•    Complete the quickie, then offer it to your own mailing list or even just a portion of your mailing list and see what happens. If it sells, you've likely got a winner.
•    Get testimonials from your list.
•    Polish and Iterate all the rough edges from your course offer, add in all the icing, whistles and bells and then do a real launch.
•    Set up a simple proven system that integrates

The Genius Route #2 👊:
Another way to test and see if your course product will sell is to first sell it and then create. Seriously, you can sell your course product prior to creating any of it:
1-    Without any techie skills or setup needed

Once you get a few high-ticket sales and help them deliver what you promised, then you can set up the simple proven system that connects every part together on an autopilot.
Simply write your sales letter, add your sales video and start taking orders. Or hold a teleseminar or webinar to sell it. Then roll your course content out week by week as an online course, webinar or whatever method you choose.
Then of course once you finish your series, you can package it together and continue to sell it as an immediate download or an Online Membership Course.

If you're offering a coaching program, begin with a beta group to test your teaching method. You might offer them a very good discount to be your “beta students” and you can see what methods of coaching work the best before rolling out to a larger audience at a much more expensive price point.
Be sure to get lots of feedback from your beta group. This will allow you to create a killer program with outstanding testimonials that warrants a premium price tag.
And that’s it folks 🧨
Want to know how to create and launch your own digital course in 60 days?
Watch the short video funnel below 👇

Course Creation Hack 101
3 Hacks To Creating A Course That Actually Sells [The Triple M Hack]

#1. Motive:
Having the right motive will take your course to the #next level trajectory. When you consistently provide great value around your course topic to your ideal audience, you’re setting your business on the right path to success. Focus on solving a specific PAINFUL problem.

The more people you help solve the problem, the more trust you gain. This leads to authority and brand recognition and increased sales conversion, of course.

Think of your course as the SOLUTION to their problem.

Does your course actually solve a PAINFUL problem for people?

#2. Minimalist

Don't create the course first and then see if people want it; look at the market and see what problems need solving, that you can solve with your course.

This will save you a ton of time and energy.

I see course creators all the time put months and sometimes even years into developing a course only to find out the market doesn't care.

That’s annoying, but it can be prevented by doing the opposite.

So, ask yourself...

"What does the market NEED?"

"Can I solve it?"

"How can I package my course so it gets them QUICK wins and helps them get the transformation and result they need?"

#3. Mindset

You MUST believe.

You have a moral obligation to help others with your course if you believe in yourself and what you’re offering. A lot of folks undersell their expertise [Are you guilty of that too?😊] because they're afraid that people won't.


People pay for RESULTS; not features.

Imagine you’re the client- What would you be thinking before you buy your course?, "Oh Sugar! that's a lot of stuff to learn, but will it help me solve my problem?"

Wisdom Nugget:
The Lean Meat Analogy-

Strip your course down to what "moves the needle" for your customer and remove any unnecessary fluff and then you'll get better results for them and be able to command a High-Ticket Price.

So, are you ready to create your own digital course?
Why are independent pharmacies so hung up on the big corporations taking over their clients?
Hey RPHs! I saw this headline in my newsfeed on FB and Linkedin- Local pharmacies closing due to the "big boys" competition. I thought to myself.. are these independent pharmacies joking? These local pharmacies should be laughing all the way to the bank. They have the most important and valuable asset at their disposal! Is this asset being grossly underutilized? Maybe!
The emailing list of their customers/patients!
[Check out the full story here – ]
Why should you grow your pharmacy business with your email list? Some fun facts.
1-    Authority: An email list [ when used smartly] helps you to anchor and showcase your expertise and build your brand BOTH offline and online. You’re able to display your knowledge and nurture your clients with valuable information that can change their lives.
[In the Stone Age, clients have to physically come to the pharmacy for advice! In the internet age we live in right now, clients only need an online access to get instant health advice]. Authority leads to Trust, which in turn leads to Increased sales
2-    Profit: You’re developing a stronger relationship as a result of your activity with your list and you have cut out the ‘middle man’ as it were by removing Facebook or Twitter from the equation. One of the greatest assets you’d ever have as a pharmacy owner or pharmacist entrepreneur is your email list.

But while these are great uses for email marketing, there are actually many more besides which you can use if you want to get even more profit and benefit from all your hard work. Here are some examples:

*Surveys and Crowdsourcing
A mailing list is not just a marketing list – it is also an informational resource. Consider asking your mailing list questions and getting feedback from them regarding your ideas and your future plans..
After all, you are planning on selling the next digital product/ online course/offer you make to this audience, right? Why not ask which products/services they’d like to see from you and then use that in order to make sure they are highly likely to buy! Let your list help you determine the type of Wellness packages, “lunch & learn retreats”, online course or memberships they’ll pay for.

*Exit Strategy
Here’s another very good reason to build a mailing list that many people won’t consider: you can sell it! [There’s a smart reason behind while big corporations buy out smaller companies with an already Huge list..]
A mailing list can significantly increase the value of your pharmacy or website if you come to sell that or your business. If this is your intended exit strategy, then building up a big mailing list is a very good use of your time.
Think of this like developing a property. While you wouldn’t get much money if you sold that hardwood floor, you can increase the value of your property by having it there.
So, for independent pharmacy owners and pharmacist entrepreneurs, are you building your list? Do you know what type of stuff you can use to build your list?
Check out the free video report here-

7 Ways To Acquiring More Clients Intelligently

New customers are the lifeblood of every healthy business and marketing keeps them flowing. Here are seven marketing strategies to get started with today.  

1. Search Engine Optimization (SEO)

Your company may have a stunning website displaying amazing stuff for sale, but it’s of new use if no one can find it. 

SEO is the key to getting your website found by the people that want to buy your products or pay for your services. The strategic inclusion of SEO keywords makes your site show up in search results, and ideally near the top. 

Blogs are a great way to include more SEO keywords on your website. After all, the more keywords you use in your content, the more likely they are to match up with the ones that your potential customer type into a search engine.

2. Pay-Per-Click (PPC)

PPC is another way to help generate traffic to your amazing website. In this model of digital marketing, you are essentially purchasing clicks on the internet. Google Adwords and Facebook ads are popular examples of PPC marketing. 

When you pay for a Facebook ad, for example, you create a great ad and pay money to have it show up in the newsfeeds of a pre-selected audience. 

Your ad gets more exposure than it would organically, you get more click on your website, and ideally, you sell more products.

3. Content Marketing

Compelling videos, blogs, and social media posts are essential for keeping your current client base engaged and attracting more customers. 

The great thing about content marketing is that you don’t have to depend on your own content. For example, you might share a blog post, news article, or video from another website to your business’s Facebook that is relevant to your field and informative for your customers. 

Content marketing in this way can be a great tool, because you’re offering value to your customer community without asking for anything in return. A great rule of thumb is to offer three things of value for free for every one thing that you ask for (e.g., information about a service you offer or a new item for sale).

4. Email Marketing

Email marketing is a great way to keep in touch with your current clientele, and it has the added benefit of being easy for your customers to forward on to friends and family. 

New blog posts, special sales, and added service offerings are all excellent reasons to send an email to your list and keep your customers engaged. Your business likely has some degree of competition and sending emails is a great way to say, “Remember us? We’re still here and we’re doing really cool things.”

 It’s important to keep in mind that your customers get a lot of email, just like you probably do. Make sure you’re not emailing so often than it becomes annoying or folks will start to unsubscribe from your list. 

Choose a frequency that feels like just enough and make sure that you’re always sending an email that offers value.

5. Reviews

Online reviews are a powerful tool for attracting more customers. Time and money are valuable resources that none of us wants to waste, and positive reviews are like flag posts that say, “this company is a good bet.” Unless a customer is blown away by a great--or terrible--experience, it will most likely occur to them to leave a review online. Therefore, you have to ask, and ask often.

 A good place to begin is by posting a few positive reviews on your own website. Ask some of your loyal, satisfied customers to provide quotes about their experiences with your company and post them as testimonials on a visible spot on your company’s website. 

Then, add a section to emails that follow-up the purchase of good or completion of services that requests reviews. 

Maybe add a note that says, “a good review is the best way to say thanks if you were pleased with your experience doing business with us.” Be sure to post links to your online accounts (Yelp, Google, Facebook, etc.) so that it’s nice and easy for your client to click and leave a review.

6. Peer-to-Peer Referrals

Even in the age of digital marketing, word of mouth remains a powerful marketing tool for any business. So, how do you ensure that you business is getting recommended by your current customers to potential new clients? By catering to your customer base. 

Handwritten thank you notes, Facebook posts expressing gratitude, and special deals for repeat customers are excellent personal touches that make clients feel valued. And, we’re more likely to stay loyal to a company that knows our name and goes out of their way to say “thank you for your business.”

7. Request Feedback

Client feedback is an important, often untapped, source of vital information about the health of your business. How often are you following-up with your clients about the merchandise or service they received? If the answer is “not often,” or worse, “never,” you’re missing out. 

Requesting feedback has many benefits.

 First of all, if your client had an excellent experience with your company, the process of providing feedback to you provides them an opportunity to reflect and acknowledge how much they value the service or product. 

And this helps them solidify in their own minds that they’d like to do business with your company again in the future and they’ll be more likely to recommend you to a friend or neighbor. 

On the other hand, if a customer had a less than stellar experience, they’re feedback will help you implement changes so that you can do better. And a constantly improving business is sure to have a constantly growing clientele. 

Email and text message surveys are an easy, inexpensive way to for your business to start collecting feedback from clients right away.

If implemented correctly, these seven marketing strategies will soon have new customers knocking down your business’s proverbial door. None of these are one-time strategies. 

A commitment to using them on an ongoing basis, and getting better as you go, has the potential to create a never-ending stream of new customers for your company.

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